Heather is an employer brand and recruitment marketing strategist dedicated to empowering organizations through the power of people stories.
As Founder of The Brand Strategy Tank, she collaborates with global organizations, leveraging her extensive experience in transforming brand strategy and experiential marketing for companies in the tech and healthcare sectors. Her work spans four continents, giving her a unique global perspective.
Before founding The Brand Strategy Tank, Heather made significant contributions at TaxJar, where she led developing and implementing their employer brand and recruitment marketing strategies. Her leadership propelled the company to international recognition in prominent publications like Forbes, USA Today and Fast Company, setting industry benchmarks and garnering 11 Comparably Awards and a Silver Telly Award.
Heather’s expertise is grounded in a strong academic foundation, currently completing a Master of Human Resource Development from the University of Arkansas, a Social & Behavioral Responsible Conduct of Research Credential, a Certified Meeting Professional (CMP) credential, and forthcoming doctoral studies in Human Resource and Organizational Development beginning this fall.
Her background in Intercultural Communication, Human Resource Workforce Development and Sociology enhances her approach. She is a sought-after guest writer and facilitator who shares her insights on cross-functional collaboration, human resource development strategies for business growth and champions the significance of authentic storytelling.